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A Three-Part Webinar Series

Join Association Laboratory as it leads a three-part webinar course that will help senior association leaders prepare for their organization’s future by deep-diving into insights from the longest environmental scan in the association industry, Looking Forward™.  Led by Dean West, President and Founder of Association Laboratory, and based on the most recent Looking Forward 2019 research, participants will enjoy three weeks of advancing their knowledge on factors impacting the association environment, implications on association strategy, and solutions to challenges associations face.

This Course will me once a week during a sixty-minute webinar, over the span of a three week period.


Day 1 – Factors Impacting the Association Environment –  Thursday, March 14,  2019 – 1:00 PM EST/12:00 PM CST

Association Laboratory tested fifty-three environmental factors affecting organizational and individual association members. From data security, to mergers and acquisitions, to training and education discover, all the top factors and common themes members are experiencing today. Five key areas of influence will be introduced: Economy, Information and Technology, Workforce, Government, and Globalization.

Day 2 – Implications on Association Strategy –  Thursday, March 21,  2019 – 1:00 PM EST/12:00 PM CST

Build upon the knowledge and insights gained from Day 1.  Association Laboratory also tested fifty-one potential implications that could result from the business environment, and affect association strategy. From member recruitment and retention to content strategy, understand the concerns of association leaders on the five key areas of influence: Economy, Information and Technology, Workforce, Government, and Globalization.

Day 3 –   Solutions to Challenges Associations Face – Thursday, March 28, 2019 – 1:00 PM EST/12:00 PM CST

Continue expanding your knowledge on the final day of this course with insights into what associations are doing about the challenges they face. For the first time, the 2019 study assessed 30 solutions association leaders plan on implementing in the next twelve months and which will be most important to their association’s success.


Not only will you learn about industry leading research and how to implement this information within your association, by attending you will also  earn three (3x) CAE credit hours, receive an executive summary of the Looking Forward2019 report, and recordings of the webinars for playback.  As an additional benefit, each participant will receive 10% off a future Association Laboratory webinar or event.

With the combination of research and insights learned, you will be prepared to better discuss and lead a conversation about the future of your organization.


Sign up now for this online educational opportunity provided by Association Laboratory, Inc.   

About Your Presenter! 

Dean West, FASAE and President of Association Laboratory, is a noted thought leader on membership acquisition, retention and engagement theory and strategy. He is a former association CEO who has served on the ASAE Membership Council and authored the article on Membership Research for the ASAE book Essentials of Membership. A frequent author and speaker, Mr. West has advised leading state, national and global associations on membership strategy for more than 20 years.’

Additional guests may also appear on the webinar based on their expertise.

Association Laboratory is a CAE Approved Provider. The program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements


50 available
Futures Course$295.00Looking Forward 2019 Futures Course. Course Materials and Log-in information will be provided up to one-week prior to the first date.

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