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BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Association Laboratory - ECPv4.6.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Association Laboratory X-ORIGINAL-URL:https://www.associationlaboratory.com X-WR-CALDESC:Events for Association Laboratory BEGIN:VEVENT DTSTART;TZID=America/Chicago:20180220T080000 DTEND;TZID=America/Chicago:20180220T180000 DTSTAMP:20180521T142844 CREATED:20171211T161247Z LAST-MODIFIED:20180219T164509Z UID:4829-1519113600-1519149600@www.associationlaboratory.com SUMMARY:The National Summit on Association Membership and Engagement - Chicago DESCRIPTION:[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”4927″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”3847″][vc_column][vc_empty_space height=”10px”][vc_column_text] \nOnline Registration is now Closed\nRegistration will be available on-site\n[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1512824804960{border-bottom-width: 25px !important;padding-bottom: 50px !important;}”][vc_column]\n Association Laboratory\, Inc Presents\n \n \n National Summit on Association Membership and Engagement - Chicago\n \n \n [vc_row_inner][vc_column_inner width=”1/2″][vc_column_text] \nYour Exclusive Invitation to a Critical Conversation on the Future of Membership\nYou are invited to join the nation’s leading companies in membership and engagement strategy in a 1 day immersive discussion of the future of the association membership and engagement model. \nProduced by Association Laboratory in cooperation with Marketing General Inc\,  Higher Logic\,  and ITN Productions Industry News\, The National Summit on Association Membership and Engagement is the nation’s premiere event focusing on the future challenges and emerging opportunities of engaging\, recruiting and retaining members. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text] \nTuesday\, Feb. 20\, 2018\n8AM – 6 PM\nOLC Education & Conference Center\n9400 W Higgins Rd #100\, Rosemont\, IL 60018\n[/vc_column_text][vc_gmaps link=”#E-8_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” size=”200″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1518861058119{padding-top: 15px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”blue-background”][vc_column]\n \n \n \nLimited seating is available. Register now to secure your seat!\n\n \n \n Register Now \n \n \n[vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1512654967684{padding-bottom: 30px !important;}”][vc_column][vc_empty_space height=”25px”][vc_custom_heading text=”Sponsored by” font_container=”tag:h3|text_align:center|color:%23333333″ use_theme_fonts=”yes”][vc_empty_space height=”35px”][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”4807″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.higherlogic.com”][vc_empty_space height=”15px”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”4809″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.marketinggeneral.com/”][vc_empty_space height=”15px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”4918″ img_size=”600×315″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.itnproductions.com/”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”15px”][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”4842″ img_size=”200×169″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.sonomacounty.com”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”5030″ img_size=”250×187″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.olcevents.com/”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”3847″ disable_element=”yes” content_text_aligment=”center” el_class=”counter”][vc_column][vc_custom_heading text=”Registration Closes February 15″ font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_empty_space height=”10px”]\n Register Now\n [vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_content_width=”grid” el_class=”blue-background white”][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”Critical Insights into the Future of Associations” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_id=”program”][vc_column_text] \nBased on research and insights gained from thousands of association client projects\, attendees will learn about and discuss the following key areas.\nThe Future of Association Engagement and Membership Modeling\nDean West\, FASAE will outline the environment facing future engagement and membership strategy decisions\, emerging research based theories of engagement modeling and discuss the critical conditions of success necessary to create customizable\, adaptable engagement and membership models. \nKey insights will range from membership decision making by young professionals to creating an engagement curriculum allowing for an integrated\, market focused approach to serving stakeholders throughout their career. \nAt the end of this session\, attendees will understand the critical changes in the strategy environment\, their implications on engagement and membership strategy and understand emerging theories of engagement modeling designed to help associations construct future focused strategic value propositions. \nPutting the Person in Personalization \nVivian Swertinski \, Strategic Services Manager of Higher Logic\, will ask you how your audience interacts with you – what are your organization’s touch points? This is how persona building starts. Imagine the impact with a unified understanding of audience needs\, values\, motivations\, and frustrations. Would it spur innovation\, or enhancements? Would you be able to identify and remedy risks or pain points? Keep that audience front and center. Rediscover your members to plan\, problem-solve\, and serve them better. \nEmulating the Best Strategies\, not the Best Companies\nEveryone knows Amazon – it’s a company that sets the bar high for predictive content; meaning dynamic\, personalized communications. Associations know they can’t compete\, and they don’t have to. There’s no need for dozens of data scientists to stay one step ahead of your members – you likely already have many of the resources to deliver not only what members ask for\, but what they didn’t even know they needed. Emulate the strategy of market understanding not the company. \nHeather McNair\, Vice President of  Engagement Strategy at Higher Logic will address how current research shows that customizing quality content and experiences to member audiences is essential to success. You must offer a customized engagement experience to connect them to one another\, whether it’s a community\, volunteer programs\, online courses\, or events. The key to success is understanding the behavioral and transactional data that comes from the people within this environment. What topics are discussed\, content downloaded\, emails opened\, or courses completed. It’s a robust information ecosystem that can give you powerful member insights.  \nJoin us for a discussion on the future of engagement\, and how your association can take the member data being generated every day and deliver customized experiences to improve lifetime value for every member. \nFrom Legacy Programs to Emerging Digital Best Practices\nTony Rossell\, Senior Vice President of Marketing General Incorporated will take you on a unique journey as this program highlights the changing face of marketing and how the methods that associations use to attract\, involve\, and renew members are changing forever.  Research and practical experience across hundreds of organizations and tens of thousands of members indicates a single emerging best practice. \nThe future is found in data understanding and digital marketing. \nThe digital revolution allows you to speak to your members\, and the prospects that look just like them\, 24/7 anywhere they live online with almost instantaneous feedback and tracking. The data revolution allows you to customize messages to specific segments of your members and prospects driven by their activity\, purchases\, demographics\, and firmographics. \nThese marketing changes are the most transformative wave for associations since email and websites became core communications channels.   Without taking advantage of these tools\, your association will never be able to catch competitors and create meaningful relationships with your members and stakeholders. \nLearn the power of how these tools can move your association to the next level.   \nVideo Secrets from Richard Branson\, the British Royal Family\, and Drug Lords\nDuring the digital age\, video is a powerful tool and a communications medium associations should not ignore.  Join Simon Shelley\, a video content producer for more than one thousand brands and organizations\, as he provides insight into how your association can also produce powerful content and make emotional connections like Virgin Holidays\, the Royal Family\, and Netflix.  Learn how to motivate engagement among current and prospective members\, change perceptions and keep your audience coming back for more![/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”Learn from Leading Experts in Engagement\, Membership and Community” font_container=”tag:h2|text_align:left|color:%23333333″ use_theme_fonts=”yes” el_id=”speakers”][vc_column_text] \nNationally recognized key note speakers and industry thought leaders will outline the critical issues that need to be addressed for association success.\n[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”4232″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nDean West\, FASAE and President\, Association Laboratory\nDean West is a national thought leader and futurist for the association community. An engaging\, provocative and conversational speaker\, he understands the unique needs of association leaders working in a complex\, dynamic environment. \nHe conceived and has led the groundbreaking association environmental scan Looking Forward™\, the nation’s most sophisticated environmental scan of the association strategy environment and was principal researcher for The Future of Association Engagement\, a white paper developed in cooperation with the ASAE Foundation\, outlining emerging changes in association membership models. He has contributed to a wide range of industry publications including Membership Essentials: Recruitment\, Retention\, Roles\, Responsibilities\, and Resources (ASAE and Wiley\, 2016) and the ASAE book\, Core Competencies in Professional Development. \n[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nVivian Swertinski\, Strategic Services Manager\, Higher Logic\nVivian is a digital marketing professional with over 15 years’ experience working with a variety of non-profit organizations and multi-channel retailers. She is a frequent thought leader at industry events\, and provides strategic guidance to help associations and nonprofits make meaningful connections with their audience. In her role at Higher Logic\, she partners with clients to maximize their digital marketing efforts through customized strategies leveraging the sophistication of the marketing automation platform.  \non.\n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”4874″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”5197″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nHeather McNair\, Vice President of Engagement Strategy\, Higher Logic\nHeather is a well-regarded thought leader with 20 years of marketing\, technology\, customer acquisition and retention experience\, 16 of those years in the association and publishing industries. She is adept at leveraging technology to increase customer engagement\, and is a frequent speaker and writer in the industry. At Higher Logic\, Heather is responsible for defining and refining effective engagement strategies and best practice recommendations as it directly relates to the member and customer experience. \nPrior to joining Higher Logic\, Heather launched and managed two successful communities in her roles as vice president of marketing\, membership and strategic technologies at the American Association of Nurse Assessment Coordination\, and senior manager of member engagement at the Medical Group Management Association. MGMA’s community launched in 2008 at the early onset of online communities for the association space\, and many techniques Heather founded from that launch emerged as foundational best practices for Higher Logic clients today. \n[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nTony Rossell\, Senior Vice President\, Marketing General Incorporated\nTony Rossell is an industry icon in membership strategy having led thousands of strategy engagements over the course of his career. A frequent writer and speaker on marketing topics\, he is a contributing author to two books\, Membership Marketing (ASAE) and Membership Essentials: Recruitment\, Retention\, Roles\, Responsibilities\, and Resources (ASAE and Wiley\, 2016). \nHe is the past Chair of the Membership Section Council for the American Society of Association Executives (ASAE).  Tony also launched and directs the annual Membership Marketing Benchmarking Report\, now in its ninth year with over 1\,000 participating associations worldwide\, and he developed the widely adopted membership relationship framework known as the “Membership Lifecycle.” \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”4718″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”4922″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nSimon Shelley\, ITN Productions\nSimon is the Head of Industry News at ITN Productions. World-leading news producer ITN\, the UK’s leading provider of independent broadcast news\, creates unique industry specific news-style programming in partnership with sector associations. Industry News is produced by Academy Award nominated\, six-time Emmy Award winning\, ITN Productions; the commercial and creative arm of ITN\, and is developed in partnership with leading bodies and national associations as a means of providing constructive\, accurate and positive storytelling in a compelling news-style. Simon and his team at ITN Productions have worked with over 1500 brands as part of Industry News. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_content_width=”grid” el_class=”blue-background white”][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”CAE Credit” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_id=”cae”][vc_column_text] \nAssociation Laboratory is a CAE Approved Provider. The program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation\, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program\, please visit www.asaecenter.org/cae. As a CAE Approved Provider educational program related to the CAE exam content outline\, this program may be applied for 6.5 credits toward your CAE application or renewal professional development requirements \nResearch and Discussion Guides\nAll attendees will receive access to the following research reports to help inform discussions: \n\nLooking Forward 2018 – Association Laboratory Inc.\nLeading Strategic Change in Associations – Association Laboratory Inc.\n2017 Membership Benchmarking Report – Marketing General Incorporated.\n2017 Community Benchmarking Report – Higher Logic\n\nIn addition\, a discussion guide and workbook will be provided orienting participants to the onsite agenda and process and allowing them to organize their thoughts\, take notes and capture specific ideas to use when they return to their office. \n[/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column][vc_empty_space height=”25px”][vc_custom_heading text=”Preliminary Agenda” font_container=”tag:h2|text_align:left|color:%23333333″ use_theme_fonts=”yes” el_id=”agenda”][vc_column_text] \n\n\n\n\n\nTime\n\n\n\n\nProgram Activities\n\n\n\n\n\n\n8:00 am – 8:30 am \n\n\n\n\nRegistration & Continental Breakfast \n\n\n\n\n\n\n8:30 am – 10:00 am \n\n\n\n\nWelcome and Opening Presentation:  The Future of Association Engagement and Membership Modeling \n\n\n\n\n\n\n10:00 am – 10:20 am \n\n\n\n\nBreak \n\n\n\n\n\n\n10:30 am – 11: 30 am \n\n\n\n\nThe Modern Face of Deeper Member Understanding \n\n\n\n\n\n\n11:30 am – 12:30 pm \n\n\n\nLunch and Video and Your Association – Think Like a Broadcaster \n\n\n\n\n\n12:30  pm – 2:00 pm \n\n\n\n\nFrom Legacy Programs to Emerging Digital Best Practices \n\n\n\n\n\n\n2:00 pm – 2:20 pm \n\n\n\n\nBreak \n\n\n\n\n\n\n2:30 pm – 4:00 pm \n\n\n\nEmulating the Best Strategies\, Not the Best Companies \n\n\n\n\n\n4:00 pm – 4:30 pm \n\n\n\n\nClosing Summary Presentation: You Can Do It: Peer Success Stories \n\n\n\n\n\n\n4:30 pm – 6:00 pm \n\n\n\n\nReception \n\n\n\n\n\n[/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Access to a Leading Network of Association Innovators” font_container=”tag:h2|text_align:left|color:%23333333″ use_theme_fonts=”yes” el_id=”register”][vc_column_text]You will join chief staff officers and senior executive staff from some of the nation’s leading individual membership societies to discuss essential conditions of membership success and to create a strategy road map designed to lead your organization from out–of–date practices and legacy programs to a deeper understanding of your audience and successful application of digital and community marketing best practices. \nRegister for The National Summit on Association Membership and Engagement\nRegistration Fee includes: \n\nAccess for one Association Executive to attend the meeting.\nMeals: Breakfast and lunch. Post Event Reception included. \nAll classes\, activities/exercises\, and course materials\n\n[/vc_column_text][vc_empty_space height=”15px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row] \n URL:https://www.associationlaboratory.com/event/the-national-summit-on-association-membership-and-engagement-chicago/ LOCATION:9400 W Higgins Rd #100\, Rosemont\, IL\, 60018\, United States ATTACH;FMTTYPE=image/png:https://www.associationlaboratory.com/wp-content/uploads/2017/12/MembershipEngagement_Chicagob.png END:VEVENT END:VCALENDAR