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February 20th, 2019 1:00 PM EST/12:00 PM CST

How Workforce Issues Create Strategic Threats and Opportunities for Association Strategy

In Looking Forward™, Association Laboratory’s industry leading environmental scan of the association strategy environment, 57% of association CEOs (79% of trade association CEOs) say their members are dealing with challenges identifying, recruiting and retaining qualified employees.

This workforce challenge is shifting scope of practice, creating competition between professionals and influencing the adoption of new technology.

All of these changes impact your association’s strategic positioning in the market and create opportunities to expand into new audiences or create more successful education strategy. In addition, associations will be faced with new competitors and strategic threats that may alter entire professional landscapes.

Participants will reAview the most recent data on workforce issues, their implications on association strategy and learn what associations are doing to adapt to this issue.WHY YOU SHOULD REGISTER?

Not only will you learn about industry leading research and how to implement this information within your association, by attending you will also  earn one (1x) CAE credit hour as well the “Introduction to Creating and Sustaining an Association Content Strategy” whitepaper.  As an additional benefit, each participant will receive 10% off a future Association Laboratory webinar or event.  For Association Laboratory clients, remember to ask about your discount and save money for your engagement with the company.
Sign up now for this one-hour online educational opportunity provided by Association Laboratory, inc.   YOU WILL RECEIVE WEBINAR LOGIN INFORMATION  AND YOUR COURSE MATERIALS UP TO ONE WEEK PRIOR TO THE WEBINAR.

About Your Presenter! 

Dean West, FASAE and President of Association Laboratory, is a noted thought leader on membership acquisition, retention and engagement theory and strategy. He is a former association CEO who has served on the ASAE Membership Council and authored the article on Membership Research for the ASAE book Essentials of Membership. A frequent author and speaker, Mr. West has advised leading state, national and global associations on membership strategy for more than 20 years.’

Additional guests may also appear on the webinar based on their expertise.


If you need more information or have questions please contact Andy Long, Vice President in our Chicago office at 312.224.2626 or by email at along@associationlaboratory.com.