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January 23, 2019 1:00 PM EST/12:00 PM CST

CONTENT STRATEGY 101: A Road Map for Association Professionals

Everyone seems to be talking about content strategy, but for most association professionals this leaves a lot of questions unanswered. What is a content strategy? Does my organization really need one? Where do I start?

This session will provide a basic road map to developing an association content strategy. Rather than a set, linear series of steps, developing a content strategy is an iterative process. Organizations must answer a number of key questions that will help define what a successful content strategy will look like for their organization. From there, they can begin to determine the steps that will make it happen.

Information for this session is based off of the Association Laboratory strategic whitepaper, “Introduction to Creating and Sustaining an Association Content Strategy.” It includes the perspectives of 21 association professionals representing both trade and professional member organizations.

Not only will you learn about industry leading research and how to implement this information within your association, by attending you will also  earn one (1x) CAE credit hour as well the “Introduction to Creating and Sustaining an Association Content Strategy” whitepaper.  As an additional benefit, each participant will receive 10% off a future Association Laboratory webinar or event.  For Association Laboratory clients, remember to ask about your discount and save money for your engagement with the company.
Sign up now for this one-hour online educational opportunity provided by Association Laboratory, inc.   YOU WILL RECEIVE WEBINAR LOGIN INFORMATION  AND YOUR COURSE MATERIALS ONE WEEK PRIOR TO THE WEBINAR.

About Your Presenter! 

Nikki Haton is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals for Association Laboratory Inc.

Nikki has been recognized as a rising star in association management having received the Association Forum’s 40 Under 40 Award. She was also selected for the AAMSE Leadership Academy. She’s been active in membership and volunteer engagement for the American Academy of Dermatology, American Society of Healthcare Risk Management and the American Academy of Periodontology. Nikki volunteers with the Florida Society for Association Executives on their Governance Committee and Young Professionals Task Force. She was also recently appointed to ASAE’s Healthcare Community Committee.

Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016.

Additional guests may also appear on the webinar based on their expertise.


If you need more information or have questions please contact Andy Long, Vice President in our Chicago office at 312.224.2626 or by email at along@associationlaboratory.com.