Your Content Summit Guest Instructors

Dean West, FASAE and President of Association Laboratory

Dean West is a global association thought leader and futurist who has spent two decades researching the future of the association business model, the environment facing association members and the implications on association strategy and leadership. His career in the association sector spans a spectrum of experiences ranging from state lobbyist to chief staff officer.

An engaging, provocative and conversational speaker, he understands the unique needs of association leaders working in a complex, dynamic environment. From volunteer leadership to meetings and membership engagement, Mr. West uses the Association Laboratory’s peer-based research to outline unique insights, inform and inspire association leaders.

For more than 30 years he has been guiding state, national and global associations in the research and development of business strategy. A provocative and conversational speaker, Mr. West creates a compelling, informal learning environment.


Meena Dyak, Vice President of Media and Integrated Communications for the American Public Power Association

Meena Dyak is a nationally recognized association leader with a long and successful track record leading holistic content and digital marketing efforts. At AAPA, she is  responsible for direct strategic communications, integrated marketing, media, grassroots advocacy and publishing efforts. Charged with raising brand profile among media, policymakers, peer organizations, members, and other stakeholders.

She is the founder of Associations Catalyzing Entrepreneurship  a cross-functional group of executives collaborating to develop a creative, nimble, bottom-line focused approach to association futures.

Sherry Budziak, .orgSource Founder, CEO, and Managing Director, Digital Strategy