BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Association Laboratory - ECPv4.7.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Association Laboratory X-ORIGINAL-URL:https://www.associationlaboratory.com X-WR-CALDESC:Events for Association Laboratory BEGIN:VEVENT DTSTART;TZID=America/Chicago:20190123T120000 DTEND;TZID=America/Chicago:20190123T130000 DTSTAMP:20190117T014500 CREATED:20181214T023641Z LAST-MODIFIED:20181228T165552Z UID:6465-1548244800-1548248400@www.associationlaboratory.com SUMMARY:January 2019 - Webinar Wednesdays : CONTENT STRATEGY 101: A Road Map for Association Professionals DESCRIPTION: \nNOW AVAILABLE!\n\nJanuary 23\, 2019 1:00 PM EST/12:00 PM CST\nCONTENT STRATEGY 101: A Road Map for Association Professionals\n\nEveryone seems to be talking about content strategy\, but for most association professionals this leaves a lot of questions unanswered. What is a content strategy? Does my organization really need one? Where do I start? \nThis session will provide a basic road map to developing an association content strategy. Rather than a set\, linear series of steps\, developing a content strategy is an iterative process. Organizations must answer a number of key questions that will help define what a successful content strategy will look like for their organization. From there\, they can begin to determine the steps that will make it happen. \nInformation for this session is based off of the Association Laboratory strategic whitepaper\, “Introduction to Creating and Sustaining an Association Content Strategy.” It includes the perspectives of 21 association professionals representing both trade and professional member organizations. \n\n\nWHY YOU SHOULD REGISTER?\n\nNot only will you learn about industry leading research and how to implement this information within your association\, by attending you will also  earn one (1x) CAE credit hour as well the “Introduction to Creating and Sustaining an Association Content Strategy” whitepaper.  As an additional benefit\, each participant will receive 10% off a future Association Laboratory webinar or event.  For Association Laboratory clients\, remember to ask about your discount and save money for your engagement with the company.\n\n\nSign up now for this one-hour online educational opportunity provided by Association Laboratory\, inc.   YOU WILL RECEIVE WEBINAR LOGIN INFORMATION  AND YOUR COURSE MATERIALS ONE WEEK PRIOR TO THE WEBINAR.\n\nSPACE IS LIMITED SO CLICK BELOW AND REGISTER !\n\nAbout Your Presenter!  \nNikki Haton is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals for Association Laboratory Inc. \nNikki has been recognized as a rising star in association management having received the Association Forum’s 40 Under 40 Award. She was also selected for the AAMSE Leadership Academy. She’s been active in membership and volunteer engagement for the American Academy of Dermatology\, American Society of Healthcare Risk Management and the American Academy of Periodontology. Nikki volunteers with the Florida Society for Association Executives on their Governance Committee and Young Professionals Task Force. She was also recently appointed to ASAE’s Healthcare Community Committee. \nMs. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016. \nAdditional guests may also appear on the webinar based on their expertise. \n  \nIf you need more information or have questions please contact Andy Long\, Vice President in our Chicago office at 312.224.2626 or by email at along@associationlaboratory.com. \n\n\n\n URL:https://www.associationlaboratory.com/event/webinar-wednesdays-jan-2019/ LOCATION:Webinar CATEGORIES:Educational Event,EVENT NEWS,Webinar ATTACH;FMTTYPE=image/png:https://www.associationlaboratory.com/wp-content/uploads/2018/08/Webinar-Wednesday-Logo-V2.png ORGANIZER;CN="Dean%20West%20-%20Association%20Laboratory":MAILTO:dwest@associationlaboratory.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20190219T080000 DTEND;TZID=America/New_York:20190219T180000 DTSTAMP:20190117T014500 CREATED:20181128T035951Z LAST-MODIFIED:20190114T172105Z UID:6396-1550563200-1550599200@www.associationlaboratory.com SUMMARY:2nd Annual National Summit on Association Membership & Engagement - Washington DC DESCRIPTION:[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”6267″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1512824804960{border-bottom-width: 25px !important;padding-bottom: 50px !important;}”][vc_column]\n Association Laboratory\, Inc Presents\n \n \n National Summit on Association Membership and Engagement! - Washington\, DC\n \n \n [vc_row_inner][vc_column_inner width=”1/2″][vc_column_text] \nYour Exclusive Invitation to a Critical Conversation on the Future of Membership\nYou are invited to join the nation’s leading companies in membership and engagement strategy in a 1 day immersive discussion of the future of the association membership and engagement model. \nProduced by Association Laboratory in cooperation with Marketing General Inc\,  The Second Annual National Summit on Association Membership and Engagement is the nation’s premiere event focusing on the future challenges and emerging opportunities of engaging\, recruiting and retaining members. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text] \nTuesday\, Feb. 19th\, 2019\n8AM – 6 PM\nFhi360 Conference Center\n1825 Connecticut Avenue NW\, Washington\, DC 20009\n[/vc_column_text][vc_gmaps link=”#E-8_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” size=”200″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1518861058119{padding-top: 15px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”blue-background”][vc_column]\n \n \n \nLimited seating is available. Register now to secure your seat!\n\n \n \n Register Now \n \n \n[vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1512654967684{padding-bottom: 30px !important;}”][vc_column][vc_empty_space height=”25px”][vc_custom_heading text=”Sponsored by” font_container=”tag:h3|text_align:center|color:%23333333″ use_theme_fonts=”yes”][vc_empty_space height=”35px”][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1543112889489{padding-bottom: 3px !important;}”][vc_single_image image=”4809″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.marketinggeneral.com/”][/vc_column_inner][vc_column_inner width=”1/2″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”15px”][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”3847″ disable_element=”yes” content_text_aligment=”center” el_class=”counter”][vc_column][vc_custom_heading text=”Registration Closes Morning of the Event.” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_empty_space height=”10px”]\n Register Now\n [vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_content_width=”grid” el_class=”blue-background white”][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”PROGRAM SCHEDULE\nCritical Insights into the Future of Associations” font_container=”tag:h2|font_size:25|text_align:center|color:%23ffffff” use_theme_fonts=”yes” el_id=”program”][vc_column_text] \nBased on research and insights gained from thousands of association client projects\, attendees will learn about and discuss the following key areas.\n  \n\n\nSESSION ONE:  Engagement in the Land of Digital Transformation:\n \nLearning Objectives:  \n–  Identify the implications of the external environment on association membership and engagement strategy. \nMembership and Engagement Strategy must be successful in an environment that never sleeps. Learn what environmental factors have the most impact on stakeholder and member relationships and what association leaders believe are the most substantial implications on strategy. \n\nSESSION TWO: CREATE POSITIVE AWARENESS –  What Problem Does Membership Solve.\nLearning Objectives: \n \n   –  Understand and apply market focused social communication strategies vs. traditional list driven B2B traditional communication strategies \n   –  Understand and apply stakeholder driven promotional strategies (speakers\, vendors\, etc.) \nMembership is not dead. In fact\, it is a foundational association strategy with a high level of success.  It is not the solution to every problem though.  Identify whether membership is your real issue and discuss the advantages and disadvantages of different membership or engagement models. \n\nSESSION THREE: CREATE POSITIVE AWARENESS –  Penetrating the Noise to Create Trial Engagement:\nLearning Objectives: \n \n    –  Compare/contrast traditional business with consumer- oriented strategies to reach diverse\, multiple markets. \n    – Understand integrated multi-channel techniques for reaching prospects. \n    – Understand and apply stakeholder driven promotional strategies (speakers\, vendors\, etc.) \nAs markets become more fragmented and mobile\, traditional centralized and controlled communication won’t work.  Compare the advantages and disadvantages of consumer vs. business- oriented communication strategies.  Learn how to assess and develop a multi-channel approach to prospect communication.  Explore how to use subject matter experts and brand advocates to extend audience reach. \n\nSESSION FOUR:   CREATE TRIAL ENGAGEMENT – Identifying the Inflection Points Driving Trial Engagement\nLearning Objectives: \n–  Identify characteristics of trial engagement strategies.-  Assess common strategies for trial engagement–  Identify data-based trip wires for driving engagement \n–  Understand the link between membership and product strategies \nCreating the initial relationship with a nonmember is critical. While possible strategies seem infinite\, it’s possible to determine what works and what doesn’t work via member and nonmember behaviors. Learn how to focus on specifically what drives the decision to engage or join the association and to take advantage of industry or professional tailwinds supporting engagement. \n\nLUNCH PRESENTATION:   Essentials of Online Community\nLearning Objectives: \n \n   –  Identify association trends in online community development. \n   –  Identify practical best practices in online community development \nResearch shows that many associations are using online communities to build engagement. Learn about practical best practices for establishing and sustaining these critical components of the engagement mix. \n\nSESSION FIVE:   CONVERT PROSPECTS TO A MEMBER:  Designing and Customizing the Engagement and Membership Model\nLearning Objectives: \n \n     –  Identify priority targets for membership through research\, testing\, and analytics \n     – Define the value proposition and marketing messaging. \n     – Understand how membership models\, pricing\, and offers can lead to better response and deeper long-term engagement \nTo convert a person to membership\, the membership offer needs to be relevant\, priced properly and customized to their needs. Learn about the characteristics of various membership models\, discuss their advantages and disadvantages and directly apply this insight to your association to identify where you existing membership offer might be insufficient.  \n\nSESSION SIX:   IMPROVE MEMBER ENGAGEMENT – Using Annualized Engagement to Strengthen the Member Relationship\nLearning Objectives: \n–  Understand key characteristics of annualized engagement-  Apply the concepts of annualized engagement to the association to create holistic engagement. \nMembers don’t care about your silos. Learn how to link the components of your association together into an integrated whole that creates an “engagement curriculum” for your members and improves the depth of their relationship with the association. \n\n\nCLOSING KEYNOTE;   The Future of Membership and Engagement\nEducation Objectives \n–  Revisit how awareness\, trial engagement\, conversion and annualized engagement are linked.\n–  Learn how members are successfully improving membership. \nThe future will always present challenges. See how what you’ve learned prepares you to be successful in that future and leave with an inspired and inspiring message for your association and its leadership. \n\nCOCKTAIL RECEPTION;   Mingle and Meet Your Peers\n \nJoin Us Following the Summit for a \nFree Cocktail Mixer and Post-Event Conversations! \n  \n  \n*Program is fluid\, speakers and program subject to change. \n[/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”Learn from Leading Experts in Engagement\, Membership and Community” font_container=”tag:h2|text_align:left|color:%23333333″ use_theme_fonts=”yes” el_id=”speakers”][vc_column_text] \nNationally recognized key note speakers and industry thought leaders will outline the critical issues that need to be addressed for association success.\n[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”4232″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nDean West\, FASAE and President\, Association Laboratory\nDean West is a national thought leader and futurist for the association community. An engaging\, provocative and conversational speaker\, he understands the unique needs of association leaders working in a complex\, dynamic environment. \nHe conceived and has led the groundbreaking association environmental scan Looking Forward™\, the nation’s most sophisticated environmental scan of the association strategy environment and was principal researcher for The Future of Association Engagement\, a white paper developed in cooperation with the ASAE Foundation\, outlining emerging changes in association membership models. He has contributed to a wide range of industry publications including Membership Essentials: Recruitment\, Retention\, Roles\, Responsibilities\, and Resources (ASAE and Wiley\, 2016) and the ASAE book\, Core Competencies in Professional Development. \n[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nTony Rossell\, Senior Vice President\, Marketing General Incorporated\nTony Rossell is an industry icon in membership strategy having led thousands of strategy engagements over the course of his career. A frequent writer and speaker on marketing topics\, he is a contributing author to two books\, Membership Marketing (ASAE) and Membership Essentials: Recruitment\, Retention\, Roles\, Responsibilities\, and Resources (ASAE and Wiley\, 2016). \nHe is the past Chair of the Membership Section Council for the American Society of Association Executives (ASAE).  Tony also launched and directs the annual Membership Marketing Benchmarking Report\, now in its ninth year with over 1\,000 participating associations worldwide\, and he developed the widely adopted membership relationship framework known as the “Membership Lifecycle.” \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”4718″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”6429″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nELISA JOSEPH ANDERS\, DCMP\, Senior Account Director\, Marketing General Incorporated (MGI)\n Elisa Joseph Anders  provides clients with integrated marketing solutions to help them grow membership and market their products and services. She focuses on the strategic management and execution of multi-channel marketing programs that recruit\, engage\, and retain members. Her ability to quickly assess opportunities and develop solid marketing programs based on those opportunities has resulted in tens of thousands of new members for her clients. She has worked with clients ranging from 7\,000 to 200\,000+ members\, in all phases of the membership life cycle. One of her clients has grown 49% over the past five years. \nA Certified Marketing Professional\, Elisa brings to her clients over 30 years of marketing\, management\, and consulting experience in the nonprofit and for-profit sectors. Over the course of her career\, she has focused on creating and increasing the value of member\, customer\, and donor bases through marketing strategy planning and implementation. Elisa has spoken domestically and internationally about membership marketing best practices and has led membership marketing workshops for association leaders in the United States and Australia.[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nStephen Fox\, Vice President of Membership and Constituent Relations\, American Nurses Association\nSteve Fox is the Vice President of Membership and Constituent Relations at the American Nurses Association (ANA)\, having held that position since 2011.  Prior to entering the Association world\, Steve worked for twenty-three years in marketing and business development roles in the Consumer Products\, Transportation and Technology sectors\, including leadership roles with the USPS\, DHL\, AOL and General Mills.  He earned an MBA from Northwestern’s Kellogg Graduate School and his BA from Cornell University.  He resides in McLean Virginia with his wife and three sons.  Steve also serves as the Chief Commissioner for the McLean Youth Basketball Association. \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6557″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”6619″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nJacqualine Price Osafo\, Director of Membership and Development\,  Water Qaulity Association\nJacqualine Price Osafo\, is the director of membership and development for the Water Quality Association (WQA).  She has extensive experience in membership\, educational design\, and sponsorship. Jackie has served in leadership capacities\, such as; liaison to the board of directors\, numerous committees\, and more than ten special interest groups as well as having previously served as chair of the Membership Committee and Forum Forward and multiple ASAE’s committees.  She received the Association Professional Achievement Award and is a 2018-2020 Diversity Executive Leadership Program (DELP) scholar.  Some of her accomplishments with WQA include: changing the membership model and implemented an engagement program for top tiered members.  Prior to joining WQA\, she increased membership by 97%\, lead diversity and inclusion initiatives\, and delivered education and philanthropic programs to more than 15 countries.  Jackie earned her MBA from the University of IL at Urbana-Champaign and her BA from DePaul University. Jackie is a Certified Association Executive (CAE).[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nSimona Ciampi\, Associate Director\, Online Member Engagement\, American Association for Clinical Chemistry\nSimona Ciampi is currently the Associate Director\, Online Member Engagement for AACC\, the American Association for Clinical Chemistry\, a global scientific society dedicated to achieving better health through laboratory medicine. She uses her passion for bringing people together with a purpose to create plans and drive adoption for the association’s online community\, engaging and activating members with tactical psychology\, marketing\, communications\, and simply people skills. \nSimona formerly consulted for the World Bank and worked as Marketing and Communications Manager in the private sector. She has a Masters Degree in Communications from the University of Salerno (Italy)\, a certification in Digital Marketing and a certification in Business Administration from the George Town School of Continuing Studies.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6563″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”5726″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nMiranda Barrett\, Vice President of Membership Retention & Growth\,  The Community Company\nMiranda Barrett is the Vice President of Membership Retention and Growth at The Community Company\, which builds professional communities that create greater engagement and strengthen customer affinity. She has organized groups around the world for almost twenty years\, including the White House Press Corps\, corporate delegations\, and many entrepreneur-focused delegations. Miranda is a Certified Association Executive (CAE)\, Project Management Professional (PMP) and MOM of two crazy little boys.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_content_width=”grid” el_class=”blue-background white”][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”CAE Credit” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_id=”cae”][vc_column_text] \nAssociation Laboratory is a CAE Approved Provider. The program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation\, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program\, please visit www.asaecenter.org/cae. As a CAE Approved Provider educational program related to the CAE exam content outline\, this program may be applied for 7.5 credits toward your CAE application or renewal professional development requirements \nResearch and Discussion Guides\nAll attendees will receive access to research reports to help inform discussions: \nIn addition\, a discussion guide and workbook will be provided orienting participants to the onsite agenda and process and allowing them to organize their thoughts\, take notes and capture specific ideas to use when they return to their office. \n[/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1543298405845{margin-top: 4px !important;margin-right: 4px !important;margin-bottom: 4px !important;margin-left: 4px !important;border-radius: 10px !important;}”][vc_custom_heading text=”Access to a\nLeading Network of Association Innovators” font_container=”tag:h2|text_align:center|color:%23333333″ use_theme_fonts=”yes” el_id=”register”][vc_column_text]You will join chief staff officers and senior executive staff from some of the nation’s leading individual membership societies to discuss essential conditions of membership success and to create a strategy road map designed to lead your organization from out–of–date practices and legacy programs to a deeper understanding of your audience and successful application of digital and community marketing best practices.[/vc_column_text][vc_empty_space height=”45px”][vc_column_text] \n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text] \nRegistration Fee includes:\n\nAccess for one Association Executive to attend the meeting.\nMeals: Breakfast and lunch. Post Event Reception included. \nAll classes\, activities/exercises\, and course materials\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text] \nVideo Recap of 2018 Membership Summit\n \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] \n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”45px”][/vc_column][/vc_row] \n URL:https://www.associationlaboratory.com/event/national-membership-summit-dc-02-19-2019/ LOCATION:Fhi360 Conference Center\, Washington\, DC\, 1825 Connecticut Avenue NW\,\, Washington\, DC\, 20009\, United States GEO:38.8120934;-77.0405248 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Fhi360 Conference Center Washington DC 1825 Connecticut Avenue NW Washington DC 20009 United States;X-APPLE-RADIUS=500;X-TITLE=1825 Connecticut Avenue NW\,:geo:-77.0405248,38.8120934 CATEGORIES:Educational Event,EVENT NEWS ATTACH;FMTTYPE=image/png:https://www.associationlaboratory.com/wp-content/uploads/2018/11/2019-membership-summit-logo-Fhi360.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20190226T080000 DTEND;TZID=America/Chicago:20190226T180000 DTSTAMP:20190117T014500 CREATED:20181128T035802Z LAST-MODIFIED:20190115T150809Z UID:6335-1551168000-1551204000@www.associationlaboratory.com SUMMARY:2nd Annual National Summit on Association Membership & Engagement - Rosemont\, IL DESCRIPTION:[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”6274″ img_size=”full” alignment=”center”][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1512824804960{border-bottom-width: 25px !important;padding-bottom: 50px !important;}”][vc_column]\n Association Laboratory\, Inc Presents\n \n \n National Summit on Association Membership and Engagement! - Rosemont\, IL\n \n \n [vc_row_inner][vc_column_inner width=”1/2″][vc_column_text] \nYour Exclusive Invitation to a Critical Conversation on the Future of Membership\nYou are invited to join the nation’s leading companies in membership and engagement strategy in a 1 day immersive discussion of the future of the association membership and engagement model. \nProduced by Association Laboratory in cooperation with Marketing General Inc\,  The Second Annual National Summit on Association Membership and Engagement is the nation’s premiere event focusing on the future challenges and emerging opportunities of engaging\, recruiting and retaining members. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text] \nTuesday\, Feb. 26\, 2019\n8AM – 6 PM\nOLC Education & Conference Center\n9400 W Higgins Rd #100\, Rosemont\, IL 60018\n[/vc_column_text][vc_gmaps link=”#E-8_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” size=”200″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1518861058119{padding-top: 15px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”blue-background”][vc_column]\n \n \n \nLimited seating is available. Register now to secure your seat!\n\n \n \n Register Now \n \n \n[vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1512654967684{padding-bottom: 30px !important;}”][vc_column][vc_empty_space height=”25px”][vc_custom_heading text=”Sponsored by” font_container=”tag:h3|text_align:center|color:%23333333″ use_theme_fonts=”yes”][vc_empty_space height=”35px”][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1543112889489{padding-bottom: 3px !important;}”][vc_single_image image=”4809″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.marketinggeneral.com/”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6383″ img_size=”350 x 150″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”15px”][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” parallax_image=”3847″ disable_element=”yes” content_text_aligment=”center” el_class=”counter”][vc_column][vc_custom_heading text=”Registration Closes Morning of the Event.” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_empty_space height=”10px”]\n Register Now\n [vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_content_width=”grid” el_class=”blue-background white”][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”PROGRAM SCHEDULE\nCritical Insights into the Future of Associations” font_container=”tag:h2|font_size:25|text_align:center|color:%23ffffff” use_theme_fonts=”yes” el_id=”program”][vc_column_text] \nBased on research and insights gained from thousands of association client projects\, attendees will learn about and discuss the following key areas.\n  \n\n\nSESSION ONE:  Engagement in the Land of Digital Transformation:\n \nLearning Objectives:  \n–  Identify the implications of the external environment on association membership and engagement strategy. \nMembership and Engagement Strategy must be successful in an environment that never sleeps. Learn what environmental factors have the most impact on stakeholder and member relationships and what association leaders believe are the most substantial implications on strategy. \n\nSESSION TWO: CREATE POSITIVE AWARENESS –  What Problem Does Membership Solve.\nLearning Objectives: \n \n   –  Understand and apply market focused social communication strategies vs. traditional list driven B2B traditional communication strategies \n   –  Understand and apply stakeholder driven promotional strategies (speakers\, vendors\, etc.) \nMembership is not dead. In fact\, it is a foundational association strategy with a high level of success.  It is not the solution to every problem though.  Identify whether membership is your real issue and discuss the advantages and disadvantages of different membership or engagement models. \n\nSESSION THREE: CREATE POSITIVE AWARENESS –  Penetrating the Noise to Create Trial Engagement:\nLearning Objectives: \n \n    –  Compare/contrast traditional business with consumer- oriented strategies to reach diverse\, multiple markets. \n    – Understand integrated multi-channel techniques for reaching prospects. \n    – Understand and apply stakeholder driven promotional strategies (speakers\, vendors\, etc.) \nAs markets become more fragmented and mobile\, traditional centralized and controlled communication won’t work.  Compare the advantages and disadvantages of consumer vs. business- oriented communication strategies.  Learn how to assess and develop a multi-channel approach to prospect communication.  Explore how to use subject matter experts and brand advocates to extend audience reach. \n\nSESSION FOUR:   CREATE TRIAL ENGAGEMENT – Identifying the Inflection Points Driving Trial Engagement\nLearning Objectives: \n–  Identify characteristics of trial engagement strategies.-  Assess common strategies for trial engagement–  Identify data-based trip wires for driving engagement \n–  Understand the link between membership and product strategies \nCreating the initial relationship with a nonmember is critical. While possible strategies seem infinite\, it’s possible to determine what works and what doesn’t work via member and nonmember behaviors. Learn how to focus on specifically what drives the decision to engage or join the association and to take advantage of industry or professional tailwinds supporting engagement. \n\nLUNCH PRESENTATION:   Essentials of Online Community\nLearning Objectives: \n \n   –  Identify association trends in online community development. \n   –  Identify practical best practices in online community development \nResearch shows that many associations are using online communities to build engagement. Learn about practical best practices for establishing and sustaining these critical components of the engagement mix. \n\nSESSION FIVE:   CONVERT PROSPECTS TO A MEMBER:  Designing and Customizing the Engagement and Membership Model\nLearning Objectives: \n \n     –  Identify priority targets for membership through research\, testing\, and analytics \n     – Define the value proposition and marketing messaging. \n     – Understand how membership models\, pricing\, and offers can lead to better response and deeper long-term engagement \nTo convert a person to membership\, the membership offer needs to be relevant\, priced properly and customized to their needs. Learn about the characteristics of various membership models\, discuss their advantages and disadvantages and directly apply this insight to your association to identify where you existing membership offer might be insufficient.  \n\nSESSION SIX:   IMPROVE MEMBER ENGAGEMENT – Using Annualized Engagement to Strengthen the Member Relationship\nLearning Objectives: \n–  Understand key characteristics of annualized engagement-  Apply the concepts of annualized engagement to the association to create holistic engagement. \nMembers don’t care about your silos. Learn how to link the components of your association together into an integrated whole that creates an “engagement curriculum” for your members and improves the depth of their relationship with the association. \n\n\nCLOSING KEYNOTE;   The Future of Membership and Engagement\nEducation Objectives \n–  Revisit how awareness\, trial engagement\, conversion and annualized engagement are linked.\n–  Learn how members are successfully improving membership. \nThe future will always present challenges. See how what you’ve learned prepares you to be successful in that future and leave with an inspired and inspiring message for your association and its leadership. \n\nCOCKTAIL RECEPTION;   Mingle and Meet Your Peers\n \nJoin Us Following the Summit for a \nFree Cocktail Mixer and Post-Event Conversations! \n  \n  \n*Program is fluid\, speakers and program subject to change. \n[/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”Learn from Leading Experts in Engagement\, Membership and Community” font_container=”tag:h2|text_align:left|color:%23333333″ use_theme_fonts=”yes” el_id=”speakers”][vc_column_text] \nNationally recognized key note speakers and industry thought leaders will outline the critical issues that need to be addressed for association success.\n[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”4232″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nDean West\, FASAE and President\, Association Laboratory\nDean West is a national thought leader and futurist for the association community. An engaging\, provocative and conversational speaker\, he understands the unique needs of association leaders working in a complex\, dynamic environment. \nHe conceived and has led the groundbreaking association environmental scan Looking Forward™\, the nation’s most sophisticated environmental scan of the association strategy environment and was principal researcher for The Future of Association Engagement\, a white paper developed in cooperation with the ASAE Foundation\, outlining emerging changes in association membership models. He has contributed to a wide range of industry publications including Membership Essentials: Recruitment\, Retention\, Roles\, Responsibilities\, and Resources (ASAE and Wiley\, 2016) and the ASAE book\, Core Competencies in Professional Development. \n[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nTony Rossell\, Senior Vice President\, Marketing General Incorporated\nTony Rossell is an industry icon in membership strategy having led thousands of strategy engagements over the course of his career. A frequent writer and speaker on marketing topics\, he is a contributing author to two books\, Membership Marketing (ASAE) and Membership Essentials: Recruitment\, Retention\, Roles\, Responsibilities\, and Resources (ASAE and Wiley\, 2016). \nHe is the past Chair of the Membership Section Council for the American Society of Association Executives (ASAE).  Tony also launched and directs the annual Membership Marketing Benchmarking Report\, now in its ninth year with over 1\,000 participating associations worldwide\, and he developed the widely adopted membership relationship framework known as the “Membership Lifecycle.” \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”4718″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”6429″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nElisa Joseph Anders\, DCMP\, Senior Account Director\, Marketing General Incorporated (MGI)\n Elisa Joseph Anders  provides clients with integrated marketing solutions to help them grow membership and market their products and services. She focuses on the strategic management and execution of multi-channel marketing programs that recruit\, engage\, and retain members. Her ability to quickly assess opportunities and develop solid marketing programs based on those opportunities has resulted in tens of thousands of new members for her clients. She has worked with clients ranging from 7\,000 to 200\,000+ members\, in all phases of the membership life cycle. One of her clients has grown 49% over the past five years. \nA Certified Marketing Professional\, Elisa brings to her clients over 30 years of marketing\, management\, and consulting experience in the nonprofit and for-profit sectors. Over the course of her career\, she has focused on creating and increasing the value of member\, customer\, and donor bases through marketing strategy planning and implementation. Elisa has spoken domestically and internationally about membership marketing best practices and has led membership marketing workshops for association leaders in the United States and Australia.[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nStephen Fox\, Vice President of Membership and Constituent Relations\, American Nurses Association\nSteve Fox is the Vice President of Membership and Constituent Relations at the American Nurses Association (ANA)\, having held that position since 2011.  Prior to entering the Association world\, Steve worked for twenty-three years in marketing and business development roles in the Consumer Products\, Transportation and Technology sectors\, including leadership roles with the USPS\, DHL\, AOL and General Mills.  He earned an MBA from Northwestern’s Kellogg Graduate School and his BA from Cornell University.  He resides in McLean Virginia with his wife and three sons.  Steve also serves as the Chief Commissioner for the McLean Youth Basketball Association. \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6557″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”6619″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nJacqualine Price Osafo\, Director of Membership and Development\,  Water Quality Association\nJacqualine Price Osafo\, is the director of membership and development for the Water Quality Association (WQA).  She has extensive experience in membership\, educational design\, and sponsorship. Jackie has served in leadership capacities\, such as; liaison to the board of directors\, numerous committees\, and more than ten special interest groups as well as having previously served as chair of the Membership Committee and Forum Forward and multiple ASAE’s committees.  She received the Association Professional Achievement Award and is a 2018-2020 Diversity Executive Leadership Program (DELP) scholar.  Some of her accomplishments with WQA include: changing the membership model and implemented an engagement program for top tiered members.  Prior to joining WQA\, she increased membership by 97%\, lead diversity and inclusion initiatives\, and delivered education and philanthropic programs to more than 15 countries.  Jackie earned her MBA from the University of IL at Urbana-Champaign and her BA from DePaul University. Jackie is a Certified Association Executive (CAE).[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”2/3″][vc_column_text] \nSimona Ciampi\, Associate Director\, Online Member Engagement\, American Association for Clinical Chemistry\nSimona Ciampi is currently the Associate Director\, Online Member Engagement for AACC\, the American Association for Clinical Chemistry\, a global scientific society dedicated to achieving better health through laboratory medicine. She uses her passion for bringing people together with a purpose to create plans and drive adoption for the association’s online community\, engaging and activating members with tactical psychology\, marketing\, communications\, and simply people skills. \nSimona formerly consulted for the World Bank and worked as Marketing and Communications Manager in the private sector. She has a Masters Degree in Communications from the University of Salerno (Italy)\, a certification in Digital Marketing and a certification in Business Administration from the George Town School of Continuing Studies.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6563″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1512653820991{border-bottom-width: 25px !important;}”][vc_column width=”1/3″][vc_single_image image=”5726″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″][/vc_column][vc_column width=”2/3″][vc_column_text] \nMiranda Barrett\, Vice President of Membership Retention & Growth\,  The Community Company\nMiranda Barrett is the Vice President of Membership Retention and Growth at The Community Company\, which builds professional communities that create greater engagement and strengthen customer affinity. She has organized groups around the world for almost twenty years\, including the White House Press Corps\, corporate delegations\, and many entrepreneur-focused delegations. Miranda is a Certified Association Executive (CAE)\, Project Management Professional (PMP) and MOM of two crazy little boys.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_content_width=”grid” el_class=”blue-background white”][vc_column][vc_empty_space height=”35px”][vc_custom_heading text=”CAE Credit” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_id=”cae”][vc_column_text] \nAssociation Laboratory is a CAE Approved Provider. The program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation\, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program\, please visit www.asaecenter.org/cae. As a CAE Approved Provider educational program related to the CAE exam content outline\, this program may be applied for 7.5 credits toward your CAE application or renewal professional development requirements \nResearch and Discussion Guides\nAll attendees will receive access to research reports to help inform discussions: \nIn addition\, a discussion guide and workbook will be provided orienting participants to the onsite agenda and process and allowing them to organize their thoughts\, take notes and capture specific ideas to use when they return to their office. \n[/vc_column_text][vc_empty_space height=”35px”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1543298405845{margin-top: 4px !important;margin-right: 4px !important;margin-bottom: 4px !important;margin-left: 4px !important;border-radius: 10px !important;}”][vc_custom_heading text=”Access to a\nLeading Network of Association Innovators” font_container=”tag:h2|text_align:center|color:%23333333″ use_theme_fonts=”yes” el_id=”register”][vc_column_text]You will join chief staff officers and senior executive staff from some of the nation’s leading individual membership societies to discuss essential conditions of membership success and to create a strategy road map designed to lead your organization from out–of–date practices and legacy programs to a deeper understanding of your audience and successful application of digital and community marketing best practices.[/vc_column_text][vc_empty_space height=”45px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] \n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1546978908725{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;border-radius: 3px !important;}”] \nRegistration Fee includes:\n\nAccess for one Association Executive to attend the meeting.\nMeals: Breakfast and lunch. Post Event Reception included. \nAll classes\, activities/exercises\, and course materials\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1546978090006{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;border-radius: 3px !important;}”] \nVideo Recap of 2018 Membership Summit\n \n[/vc_column_text][/vc_column][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] \n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”45px”][/vc_column][/vc_row] \n URL:https://www.associationlaboratory.com/event/national-membership-summit-chicago-2019/ LOCATION:OLC Education & Conference Center\, 9400 W Higgins Rd #100\, Rosemont\, IL\, 60018\, United States CATEGORIES:Educational Event,EVENT NEWS ATTACH;FMTTYPE=image/png:https://www.associationlaboratory.com/wp-content/uploads/2018/11/2019-membership-summit-logo-OLC-Center.png END:VEVENT END:VCALENDAR