Together, we will walk through the data of Looking Forward 2021, the industry’s first post-pandemic environmental scan

We’re wondering how the pandemic has changed the landscape of both associations and the industries they serve, so let’s figure it out together, using our Looking ForwardTM 2021 data.

Presented by Association Laboratory and its Research Alliance—a group of 20 global, national, and state societies for association executives that participate with Association Laboratory to complete association-related research.

Join us online Jan. 21, from 11 a.m. to 2 p.m. CT.

We will be broadcasting from the OLC Education and Conference Center in Rosemont—a multifunctional environment for meetings, events and medical meetings.

The program:

  • Dean West, FASAE, president of Association Laboratory: Dean will paint a picture of the environment facing association leaders. It outlines what trends are accelerating, new issues are impacting the relationship with members and the distinct impact of COVID-19 on the environment facing association strategy. The research investigates more than 60 different factors influencing association members across 6 different domains including the Economy, Technology, Government, Workforce, Market Psychology and Global. It assesses 76 challenges across 9 primary association strategy domains, from membership and meetings to advocacy and education.
  • Breakout with peers to discuss “What is the volunteer leader perception of the issues your members are facing?” 
  • Hear how a trade association executive Robert Voltmann, CAE, Executive Director of NIADA and a professional society executive, Vicki Loise, CAE, CMP, CEO of SLAS, analyzes the data from their perspectives
  • Learn how to use the dashboard that you will have access to, to look at the data from your own perspective to share with your staff and board.

Attendees will receive access to the Looking Forward Dashboard and an executive summary of the data, with a discussion guide, to start a conversation with their Boards of Directors.


11: 05 a.m. CT: Welcome

11:15 a.m.: Dean West, FASAE, “Reimagining the Future Facing Associations and their Leaders” and Q&A11:55 a.m.: Breakouts

12:25 p.m.: Break before coming back to main room

12:35 p.m.: Report out from breakouts

12:55 p.m.: Vicki Loise, CAE, CMP, CEO of Society for Laboratory Automation and Screening

1:15 p.m.: Robert Voltmann, CAE, Executive Director, National Independent Automobile Dealers Association

1:35 p.m.: Q&A with panel

1:50 p.m.: Wrap-up and dashboard demo by Gravitate

This event is eligible for three (3) CAE credit hours.

Speaker bios

Dean West, FASAE, President, Association Laboratory

Dean WestDean West, FASAE, is a globally recognized association thought leader and futurist has spent more than 30 years working with associations. An engaging and provocative speaker, he understands the unique needs of leaders working in a complex, dynamic environment. Dean’s research-based insights inform and inspire. A former executive director, he has served on the Board of the Association Forum, chaired ASAE’s Professional Development Council and was a member of ASAE’s Membership Council.

Vicki Loise, CAE, CMP, SLAS CEO

Vicki Loise is CEO for SLAS, the Society for Laboratory Automation and Screening, a global non-profit organization dedicated to advancing life sciences discovery and technology. In this role, she directs the planning, development, and implementation of SLAS programs. Other responsibilities include interacting with the Board to establish strategic directions; leading planning efforts for the global growth and sustainability of SLAS.

Robert Voltmann, CAE, NIADA Executive Director

Bob Voltmann, CAE is executive director of the National Independent Automobile Dealers Association (NIADA). The NIADA was founded in 1946 and represents more than 38,000 used vehicle dealers in the United States. He is strategic, innovative, and proven association leader that challenges the status quo to help boards achieve their goals, enhance member value, and prepare for the future. A chief staff officer since 1997, Bob has a proven track record helping associations adapt to radically changing business environments and delivering impressive growth and business performance.