Together, we will walk through the data of Looking Forward 2021, the industry’s first post-pandemic environmental scan

We’re wondering how the pandemic has changed the landscape of both associations and the industries they serve, so let’s figure it out together, using our Looking ForwardTM 2021 data.

Presented by Association Laboratory and its Research Alliance—a group of 20 global, national, and state societies for association executives that participate with Association Laboratory to complete association-related research.

Join us Jan. 21, from 11 a.m. to 2 p.m. CT at the OLC Education and Conference Center in Rosemont—a multifunctional environment for meetings, events and medical meetings—or online, if that’s more your comfort level.

The program:

  • Dean West, FASAE, president of Association Laboratory: Learn about the decades-long Looking Forward association sector environmental scan and what the data means for the future of the association space and how to use it to make decisions with your Boards.
  • Breakout with peers (in person or online) to discuss how to apply the data to your own groups
  • Hear how a trade association executive Robert Voltman, CAE, Executive Director of NIADA and a professional society executive, Vicki Loise, CAE, CMP, CEO of SLAS, analyzes the data from their perspectives
  • Learn how to use the dashboard that attendees will have access to, to look at the data from their own perspective.

Attendees, both in person and online, will receive access to the Looking Forward Dashboard and an executive summary of the data to start a conversation with their Boards of Directors.


11: 05 a.m. CT: Welcome
11:15 a.m.: Dean West, FASAE, “Title of program” and Q&A
11:45 a.m.: Break
11:55 a.m.: Breakouts
12:15 p.m.: Report out from breakouts
12:40 p.m.: Vicki Loise, CAE, CMP, CEO of Society for Laboratory Automation and Screening
1:15 p.m.: Robert Voltman, CAE, National Independent Automobile Dealers Association and Q&A
1:50 p.m.: Wrap-up and dashboard demo by Gravitate


Speaker bios

Dean West, FASAE, President, Association Laboratory

Dean WestDean West, FASAE, is a globally recognized association thought leader and futurist has spent more than 30 years working with associations. An engaging and provocative speaker, he understands the unique needs of leaders working in a complex, dynamic environment. Dean’s research-based insights inform and inspire. A former executive director, he has served on the Board of the Association Forum, chaired ASAE’s Professional Development Council and was a member of ASAE’s Membership Council.

Vicki Loise, CAE, CMP, SLAS CEO

Vicki Loise is CEO for SLAS, the Society for Laboratory Automation and Screening, a global non-profit organization dedicated to advancing life sciences discovery and technology. In this role, she directs the planning, development, and implementation of SLAS programs. Other responsibilities include interacting with the Board to establish strategic directions; leading planning efforts for the global growth and sustainability of SLAS.

Robert Voltman, CAE, NIADA Executive Director

Bob Voltman, CAE is executive director of the National Independent Automobile Dealers Association (NIADA). The NIADA was founded in 1946 and represents more than 38,000 used vehicle dealers in the United States. He is strategic, innovative, and proven association leader that challenges the status quo to help boards achieve their goals, enhance member value, and prepare for the future. A chief staff officer since 1997, Bob has a proven track record helping associations adapt to radically changing business environments and delivering impressive growth and business performance.

Safe meeting protocols

As a healthcare and educational meeting facility, the OLC has always complied with OSHA standards, rules and regulations. Now, during the COVID-19 pandemic, they have added changes to comply with guidelines and recommendations from the CDC. Association Laboratory is proud to partner with them to hold a safe in-person meeting, and you may read more about those processes and procedures here. Masks and social distancing will be a requirement at this meeting.