Tips on creating an outcomes-based culture of accountability that saves time, improves work quality and makes your team happier.
November 15, 2018 – Association Laboratory has launched its annual association environmental research project, “Looking Forward 2019,” a collaborative research effort conducted with leaders of the association management profession. This year, Association Laboratory is expanding its outreach by including state association executives from Ohio, Colorado, Florida, Georgia, California, Kentucky, Tennessee, and Iowa. Also participating will be AAMSE (American Association of Medical Society Executives ) and National Association of Manufacturers.
For years, association executives have endured book after book explaining two things. First, how young professionals are essential to the future of associations. Second, how we couldn’t possibly understand the deep complexities of this critical audience (without help). Hell, some of our consultant friends have already started to scare us with the next generation, now in high school. Spoiler Alert - Whatever you are doing, it’s wrong. In last month’s blog post, Why Are Volunteer Leaders Killing Good Associations, (available HERE), we discussed the trust gap between current volunteer leaders and emerging audiences. Let's explore some of the mistakes associations make that generate this gap. Learn What Association Executives Successfully Engaging Young Professionals Have to Say First, though, in a quick shameless plug, during our Webinar Wednesday this September 19 (register HERE), we’re going to discuss Association Laboratory’s research-based white paper on the challenges and solutions to engaging young professionals. Titled Trials, Tribulations and
Association Laboratory’s ground-breaking environmental scan Looking Forward 2018 (access HERE) revealed how many association executives believe their volunteer leaders are creating substantial governance challenges that threaten the long-term viability of their association. Historical Membership Models and Governance Systems are Failing In Looking Forward 2018, 86% of association executives believed that membership acquisition, retention and engagement was the most serious association strategy issue. Association Laboratory has worked with hundreds of associations on the research and development of membership strategy and four aspects of strategy development are clear. The association must understand its markets and how these markets are changing. The association must accept that as audiences change, their needs change. New or emerging markets with different needs will require a different relationship with the association. An evolving relationship means that new models of engagement or membership must constantly be adapted or introduced. If the association doesn’t evolve, member engagement is diminished. The association dies a
Why are so many chief staff officers so afraid of their Board of Directors? Because their Boards are difficult to work with and the decisions they make are so bad. Recent research and conversations with CEO friends in association management highlight the astonishing amount of time and energy devoted to convincing, navigating or just plain avoiding bad Board members. We Spend Too Much Time on Governance to Have Bad Boards Much of modern day association executive leadership is focused on preparing and using volunteer leaders to inform decisions. Recent data from Looking Forward 2018, Association Laboratory’s global environmental scan of the association environment, indicated that 69% of chief staff officers identified governance and volunteer management as one of their primary responsibilities. With so much time spent on governance and, specifically, the Board of Directors, why don’t our volunteer leaders do a better job? At what point is a bad Board of Directors our fault as