November 15, 2018 – Association Laboratory has launched its annual association environmental research project, “Looking Forward 2019,” a collaborative research effort conducted with leaders of the association management profession. This year, Association Laboratory is expanding its outreach by including state association executives from Ohio, Colorado, Florida, Georgia, California, Kentucky, Tennessee, and Iowa. Also participating will be AAMSE (American Association of Medical Society Executives ) and National Association of Manufacturers.
For years, association executives have endured book after book explaining two things. First, how young professionals are essential to the future of associations. Second, how we couldn’t possibly understand the deep complexities of this critical audience (without help). Hell, some of our consultant friends have already started to scare us with the next generation, now in high school. Spoiler Alert - Whatever you are doing, it’s wrong. In last month’s blog post, Why Are Volunteer Leaders Killing Good Associations, (available HERE), we discussed the trust gap between current volunteer leaders and emerging audiences. Let's explore some of the mistakes associations make that generate this gap. Learn What Association Executives Successfully Engaging Young Professionals Have to Say First, though, in a quick shameless plug, during our Webinar Wednesday this September 19 (register HERE), we’re going to discuss Association Laboratory’s research-based white paper on the challenges and solutions to engaging young professionals. Titled Trials, Tribulations and
Successful association membership is not always about the Big Reveal. One of the most common expectations of a strategy firm like Association Laboratory, is The Big Membership Idea, The Silver Bullet. The new thing that will completely turn things around. The innovation that nobody else has ever thought of before. Current TV shows constantly show us the Big Reveal. This trains our members, volunteers and staff to think that the famed silver bullet exists. Associations Waste Time and Money by Focusing Exclusively on the Big Picture Unfortunately, for most associations, these types of ideas are not only rare but, often, counterproductive. I say counterproductive because while we search far and wide for the magical elixir that will save our associations, the real answer is much closer at hand. The great quest blinds us to simpler, easier and more effective strategies that are well within our means to implement. Consider the following. 1 Simple Step to Improve