Meetings & Conventions Strategy
The choices facing professionals and companies for education, buyer/seller interaction and knowledge exchange have never been more extensive. More alternatives means more challenges for association convention planners.
By understanding key audience needs, the components of face to face events they consider compelling and crafting a convention offer that is specific to what drives their choices, associations can create successful and engaging events.
Association Laboratory helps you develop more successful convention and tradeshow strategy by helping your understand the key motivations that drive event choices, the event features that create compelling experiences and the structure that delivers on attendance, exhibitor and revenue goals.
What makes us unique?
From Looking Forward, our global environmental scan of the association business environment to Planning for the Meetings of Tomorrow, a white paper on the state of attendee-focused technology in business events, Association Laboratory’s proprietary knowledge of what drives attendee behaviors is unmatched.