Data Analytics & Data Mining Services
Too many associations are sitting on a mountain of data that could be providing insights into what members want and how they want it. The result is lost revenue and a limited understanding of what motivates members to engage with the association.
Data mining and the application of data analytics techniques allow you to understand how your members and customers interact with your association and how to change your tactics and strategy to take advantage of this interaction to improve business outcomes.
Association Laboratory provides full-service data analytics and data mining services. These services are customized to the needs of your association, based on the quality and quantity of your available data.
Data analytics services generally take the following forms:
Trip Wire Identification
Robust Data Set Creation
Association Laboratory often integrates data mining with other research techniques to create a robust picture of your members’ and customers’ goals, motivations, and choices.
For more information and examples of Association Laboratory’s work in data analytics & data mining, please visit Research Tools and Techniques in our Knowledge Center.