Qualitative Research Services
Without a deep understanding of the needs and motivations of your target audience, it is impossible to understand how best to serve them.
Qualitative research represents techniques allow you to fully understand the environment facing your stakeholders. Qualitative research is designed to identify motivations and opinions and narrow choices for potential testing through quantitative methods.
Association Laboratory is a full-service qualitative research company providing a range of qualitative services customized to the needs of associations. Since 1999, we have investigated hundreds of different audiences across professions and industries. Our experience allows us to identify unique insights otherwise missed that are critical to effective decisions.
Association Laboratory qualitative research techniques include the following:
Confidential Worksheets
Executive Interviews
Confidential telephone interviews allow you to understand complex or confidential issues critical to a key strategic question. Association Laboratory collaborates with you to design an interview protocol, recruit participants, and conduct the interviews and subsequent analysis.
Face-to-Face Focus Groups
Online Bulletin Boards and Online Focus Groups
- Custom, consensus-based research design so you know exactly what is being asked and why.
- All activities are implemented consistent with your association’s brand guidelines.
- Research is integrated with quantitative techniques when necessary, based on the research design.
- Guidance and support of participant identification, selection, and recruitment and corresponding thank you notes or incentives so that you maintain relationship with your stakeholders.
- Custom reporting and presentation to key staff or volunteer leader audiences.
- Transcripts where appropriate based on confidentiality policies and research techniques.
For more information and examples of Association Laboratory’s work in qualitative research, please visit Research Tools & Techniques in our Knowledge Center.