Quantitative Research Services

Without valid data to understand subtle differences between audiences or to prioritize, configure, or price strategic options or offers, it is impossible to create successful, sustainable strategy.

Valid, state of the art quantitative research provides the detailed, precise knowledge necessary for modern association leaders to make effective decisions.

Association Laboratory is a full-service quantitative research provider producing single- and multi-lingual customized surveys to provide the most useful, valid information to decision makers. Since 1999, we have investigated hundreds of different audiences across professions and industries. Our experience allows us to identify unique insights otherwise missed that are critical to effective decisions.

Association Laboratory quantitative research techniques include the following:

Quantitative Research Services
  • Member satisfaction and net promoter score monitoring
  • Membership needs
  • New product/service investigation
  • Education and content needs
  • Conference or event evaluations
  • Strategic planning support studies
  • International studies supported by multi-language surveys

Association Laboratory obtains data for quantitative analysis in a variety of ways. Regardless of the method used, Association Laboratory’s quantitative research services are designed to ensure the most successful engagement possible, by including the following elements:

  • Custom, consensus-based research design so you know exactly what is being asked and why.
  • All activities are implemented consistently with your association’s brand guidelines.
  • Research is integrated with qualitative techniques when necessary based on the research design.
  • Computer, tablet, and mobile optimized, to improve ease of response.
  • Custom tracks and questions based on unique priority segments or response patterns.
  • Sample design and quota management to ensure data quality.
  • Reminder support to improve response.
  • Language translation.

Association Laboratory will work with your staff and leaders to determine the analytic technique most relevant to your research goals.

Common techniques include the following:

  • Discrete choice analysis – predictive modeling of pricing, membership tiers and product offers
  • Total Unduplicated Reach and Frequency (TURF) – program prioritization and audience reach analysis
  • Audience segmentation analysis – audience identification, prioritization and selection
  • Quadrant analysis – compare the relationship between two key factors like satisfaction and program selection

For more information and examples of Association Laboratory’s work in quantitative research, please visit Research Tools & Techniques in our Knowledge Center.

How can we help? Get in touch to learn more