Voice of the & Member Program (VOM)
Association Laboratory’s research discovered that most associations have poorly integrated, episodic research that frustrates staff and volunteer leaders and costs too much money.
A planned, ongoing process of member investigation creates a more predictable and effective and more affordable means of collecting, analyzing and using information to support staff decisions and improve business outcomes.
Association Laboratory’s Voice of the Member (VOM) program is an innovative, affordable service designed to help you and your volunteer leaders make better decisions. In today’s fast paced and complex business environment, better decisions are essential to your organization’s ability to achieve its Mission and serve its members.
You receive an integrated and ongoing research program consisting of the following:
- Strategic Decision Blueprint to create a predictable plan of research activities
- Two qualitative research projects to provide insights into strategic issues and member motivations
- One strategic survey to inform long-term decision making
- Annual report summarizing key insights from all research activities
- One tactical survey to monitor current programs and services
- Dedicated professional research team to lead all activities, analysis and reporting