Association Laboratory’s research discovered that most associations have poorly integrated, episodic research that frustrates staff and volunteer leaders and costs too much money.
A planned, ongoing process of member investigation creates a more predictable and effective and more affordable means of collecting, analyzing and using information to support staff decisions and improve business outcomes.
Association Laboratory’s Voice of the Member (VOM) program is an innovative, affordable service designed to help you and your volunteer leaders make better decisions. In today’s fast paced and complex business environment, better decisions are essential to your organization’s ability to achieve its Mission and serve its members.
You receive an integrated and ongoing research program consisting of the following: