Voice of the Member Strategy

The Association Laboratory Voice of the Member Program is a revolution in research strategy.

Challenges in Current Research Approaches: Associations’ strategy landscape is rapidly evolving. Legacy research systems are no longer agile enough to capture real-time insights. With the changing face of your members, there’s a pressing need for a research strategy that resonates with the new generation of volunteer leaders and staff and addresses their distinct needs.

Benefits of the Voice of the Member Program:

·       Dynamic Data Collection: Move beyond episodic data collection to a more continuous, real-time approach that captures the pulse of the surgical community.

·       Relevance: Tailor programs, services, and initiatives based on timely insights, ensuring they align with the evolving needs of your association.

·       Enhanced Decision-Making: Equip decision-makers with quality data, enabling effective course corrections and strategic adaptations.

Critical Components of the Program:

  • Modernized Research Strategy: A revamped approach focusing on the future environment, facing your members so their needs remain at the forefront.
  • Adaptability: Recognizing and responding to the nuances of the emerging generation of members.
  • Collaborative Insights: Leveraging Association Laboratory’s extensive sector research to address complexities and inform staff and volunteer leader decisions.

Join us in embracing the future with the Voice of the Member program. Together, let’s ensure that your association continues to serve your members and community effectively with relevance, agility, and excellence.


How can we help? Get in touch to learn more