Voice of the Member Strategy
The Association Laboratory Voice of the Member Program is
a revolution in research strategy.
Challenges in Current Research Approaches: Associations’
strategy landscape is rapidly evolving. Legacy research systems are no longer
agile enough to capture real-time insights. With the changing face of your
members, there’s a pressing need for a research strategy that resonates with
the new generation of volunteer leaders and staff and addresses their distinct
Benefits of the Voice of the Member Program:
Dynamic Data Collection: Move beyond
episodic data collection to a more continuous, real-time approach that captures
the pulse of the surgical community.
Relevance: Tailor programs, services, and
initiatives based on timely insights, ensuring they align with the evolving
needs of your association.
Enhanced Decision-Making: Equip
decision-makers with quality data, enabling effective course corrections and
Critical Components of the Program:
Research Strategy: A revamped approach focusing on the future
environment, facing your members so their needs remain at the forefront.
Recognizing and responding to the nuances of the emerging generation of members.
Insights: Leveraging Association Laboratory’s extensive sector
research to address complexities and inform staff and volunteer leader
Join us in embracing the future with the Voice of the Member
program. Together, let’s ensure that your association continues to serve your
members and community effectively with relevance, agility, and excellence.