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FOR IMMEDIATE RELEASE:                                                       ASSOCIATION LABORATORY RELEASES LOOKING FORWARD 2018 ANNUAL ASSOCIATION ENVIRONMENTAL SCANNING PAPER  June 25, 2018 – Association Laboratory has once again released its annual association environmental scanning paper, “Looking Forward 2018,” a collaborative research effort conducted with leaders of the association management profession. Looking Forward 2018 is the nation’s longest running and most comprehensive environmental scan of the association strategy environment. This year, more than 300 association trade and professional association CEO’s and senior staff assessed fifty-two different factors impacting association members and fifty-one different implications on association strategy.  Combining this year’s research with eight years of bench marking data makes this year’s paper the most relevant research publications in the industry. “Looking Forward 2018 Association Industry Business Environment and Strategy Scan” is available as a stand-alone document, but

By Nicolette Haton - MBA, CAE  and Analyst for Association Laboratory   Every member is a potential volunteer, and every volunteer, on their first day or at their first activity, is a potential future board member.  In recent research through Association Laboratory, participants were asked to identify what they believed were success factors important to creating and sustaining volunteer and strategic leadership.. Two of the top factors included

Tampa, Fl. (May 23, 2018)—   Association Laboratory’s Nicolette Haton, MBA, CAE presented a program entitled Content Strategy 101: A Road Map for Association Professionals at Florida Society of Association Executives.  The program included information based on Association Laboratory’s strategy whitepaper “Introduction to Creating and Sustaining an Association Content Strategy”.  The whitepaper included the perspectives of 21 association professionals representing both trade and professional member organizations.

The National Summit on Association Membership & Engagement was held Thursday, February 15 at the Fhi360 Conference Center in Washington DC and Tuesday February 20th at the OLC Learning Center in Rosemont, IL.   Over 100 senior level association executives joined the nation's leading companies in membership and engagement strategy in a 1 day immersive discussion of the future of the association membership and engagement model. Produced by Association Laboratory in cooperation with Marketing General Inc,  Higher Logic,  and ITN Productions Industry News, The National Summit on Association Membership and Engagement is the nation’s premiere event focusing on the future challenges and emerging opportunities of engaging, recruiting and retaining members.  Don't miss next year's event and look for more information on  www.associationlaboratory.com

Association Laboratory recently produced the Planning for the Meetings of Tomorrow Meeting Planners Seminar. This seminar reviewed Association Laboratory’s meetings technology environmental scan, Planning for the Meetings of Tomorrow, which was conducted with the support of the PCMA Education Foundation, and discussed preliminary recommendations developed at the CEO Summit. Participants discussed the results of the research and reviewed the recommendations for application to their meetings and convention strategy. The event was held at the OLC Education and Conference Center in Rosemont, IL. Date: November 14, 2017 (Invitation Only)

Association Laboratory produced the Planning for the Meetings of Tomorrow CEO Summit on October 30, 2017. The purpose of the summit was to review Association Laboratory’s meetings technology environmental scan, Planning for the Meetings of Tomorrow, conducted with the support of the PCMA Education Foundation. Participants discussed the results of the research and developed recommendations for consideration by associations. The event was held at the OLC Education and Conference Center in Rosemont, IL. Date: October 30, 2017 (Invitation Only)

Dean West, President of Association Laboratory, will be presenting at the Association Forum’s January 11, 2018 meeting of supplier partners. The topic is how the business forces are re-shaping associations and how they make decisions relative to convention and business services. The base of the presentation will be data collected from Looking Forward 2018, Association Laboratory’s global environmental scan of the association business environment. Date: January 11, 2018 (click here for information)

Nikki Haton, Analyst with Association Laboratory, recently presented at the Association Forum’s Holiday Showcase. Her presentation, in collaboration with Ralph Gaillard, Executive Director of the Illinois CPA Society, focused on the development of an association content strategy. The event highlighted findings from the recent Association Laboratory white paper, Introduction to Creating and Sustaining an Association Content Strategy, which incorporates insights from more than two dozen association leaders. Date: December 14, 2017 (click here for registration information)