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“In times of crisis, making great, not good decisions becomes paramount. Every mistake is magnified. Lost opportunities never return. Association Laboratory stands ready to help you take leadership during this time of crisis.” – Dean West, FASAE, President of Association Laboratory Association Laboratory is proud to offer a specific set of services designed to help association leaders take control during this time of crisis.   Contact me today at dwest@associationlaboratory.com if you think we can help. Planning Not Reacting Today’s headlines focus on the crisis of the COVID-19 pandemic. The economic disruption. The social disruption. They create anxiety in our staff, volunteer leadership and members. It is critical for leaders to take the initiative during these times to demonstrate that there is light at the end of the tunnel and that the association has a plan to move forward, not simply react to circumstances. Association Laboratory has developed a unique package of services specifically designed

On Tuesday, March 17 Association Laboratory initiated a global study assessing the current and future impact of the coronavirus on trade and professional association finances and strategy. This study is being conducted with the cooperation of key partners active in the Association Laboratory Research Alliance. The alliance is a global group of leading state and specialty societies of association executives and other participating organizations serving the association community. The study assesses the economic impact on associations. It evaluates specific impact on key strategies. Finally, it identifies how associations are moving forward to adapt. Data collection begins March 17 and ends March 25, 2020. Association Laboratory will publish the results of the study and lead digital and other distribution as quickly as possible. Take the survey now.  Currently participating in the Association Laboratory Research Alliance American Association of Medical Society Executives Association Forum AMC Institute Council of Engineering and Scientific Society Executives Global Association Hubs Partnership

February 21, 2020 - Association Laboratory’s annual association environmental scan, “Looking Forward™,” a collaborative research effort conducted with leaders of the association management profession, saw its largest response to date thanks to its collaborative partnerships with state and national societies representing association executives through its Content Alliance. The efforts of the Association Laboratory Content Alliance led to a 40% increase in responses in 2020. Content Alliance members, known as SAEs (Societies of Association Executives), are the voice of association management professionals at the national, regional and state level. This year marks Association Laboratory’s 9th annual environmental scan of the association strategy environment. Nearly 500 association leaders responded representing members in: More than 20 sectors Local, State, and National organizations Trade and Professional organizations The Content Alliance positively impacted response rates in 2020,” said Nikki Haton Shanks, Strategist at Association Laboratory. “Building a network of committed professionals seeking strong data directly contributed to our

Interested in working on leading edge association strategy projects? Interested in topics across association domains and professional sectors? Do you enjoy working from the comfort of your own home? Do you like facilitating complicated discussions that will drive an association’s strategy for years to come? Do you hate spending all day in meaningless meetings? Tired of being micromanaged? Living most of your life in a car while you commute? Ignoring your family? Maybe you should work with us. Association Laboratory is recruiting a Strategist to lead client engagements. This is a home-based position with occasional travel. Characteristics of the Optimal Candidate You need to understand associations. Would love a minimum 7 - 10 years of association experience. You need Board Presence. You need the capability and/or experience reporting to and facilitating Board and leadership discussions. You need to be able to prove you know what you’re doing. Please be able to show a demonstrable record

Dean West, FASAE and President of Association Laboratory will headline the January Power Luncheon of the Florida Society of Association Executives. The senior level event, sponsored by Hyatt Hotels in Florida will be held January 22, 2020 from 11:30 am until 1 pm at the FSU Champions Club, Tallahassee, Florida. Click HERE to register. Mr. West, a globally recognized thought leader and association futurist, will be presenting the first look at data from Looking Forward™ 2020.   Looking Forward is the association sector’s leading study of the association strategy environment collecting information and insight from more than 500 association leaders. Copies of the recently completed study will be available on the Association Laboratory Knowledge Center on March 1, 2020. A provocative and conversational speaker, Mr. West provides an interpretive spin on the new data. He highlights the nature of the problems facing leaders and outlines how successful associations are adapting. Association Laboratory specializes in the research

Association Laboratory is proud to announce promotions for two staff members based on their outstanding contributions to the company and its clients. Nikki Haton Shanks, CAE, MBA Promoted to Strategist Nikki Haton Shanks, formerly an Analyst, is promoted to Strategist. Nikki Haton began her career at Association Laboratory in 2016. She is a 40 Under 40 Award winner and currently a volunteer leader on ASAE's Healthcare Council. She leads client engagements and, recently, took over leadership of Association Laboratory's content partnerships with state and other organizations of association executives. "Nikki is a rising star in the association industry and I couldn't be more proud to reward her for her efforts at Association Laboratory and in our industry. " - Dean West, FASAE and President of Association Laboratory Meg Whedbee, MPP Promoted to Senior Analyst Meg Whedbee, formerly an Analyst, is promoted to Senior Analyst. Meg Whedbee began her career