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Association Laboratory's Nicolette Haton, MBA, CAE will present as part of a panel on Wednesday, May 8 at 12:00pmET for a webinar through ASAE titled Trust is a Must – 3 Ways to Build Trust in Your Healthcare Organization. ASAE and Association Laboratory’s research shows that trust in institutions, including government, science, and medicine, is declining. Association Laboratory’s 2019 Looking Forward also identified that: 60 percent of healthcare association chief staff officer are concerned or somewhat concerned about their association’s perception as a source of credible information.52 percent of healthcare chief staff officer respondents are concerned or somewhat concerned about public perceptions of their members’ competence or quality. As a result, healthcare associations are needing to invest more time and resources into building trust with their members and the general public. But, how? Attend this one-hour webinar to hear what healthcare associations are doing about trust in their organization. For more information, and to

Dean West, FASAE will address the Council of Education and Scientific Society Executives Annual Meeting this July in Baltimore, MD. The program, titled “Explicit Content (Strategy) Warning” discusses the creation and monetization of content strategy. In Looking Forward™, the nation’s most comprehensive scan of the association business environment, 53% of association chief staff officers indicated they were pursuing content strategies to improve information impact  and 85% were creating more robust content. From thought-leadership strategies to content-based revenue models, Content Strategy is the most innovative tool being pursued by professional societies to create deeper, more meaningful relationships with members to improve Mission impact and business results. This presentation, built on research into association content strategy, lessons highlighted at the recent Association Laboratory Content Strategy Summit and case studies from professional societies will introduce best practices in creating, sustaining and monetizing content strategy.

Dean West, FASAE will keynote the Colorado Society of Association Executives Annual Meeting this June in Pueblo, Colorado. He will outline results from the company’s industry leading environmental scan of the association strategy environment and discuss the implications on the association business model. The study assessed more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, participants will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy. For the first time ever, sector-wide data was collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to position associations for continued growth.

Dean West, FASAE will address the Georgia Society of Association Executives Annual Meeting this May. The program, titled “Crafting the Future Proofed Association” introduces the  results from the company’s industry leading environmental scan of the association strategy environment and discuss the implications on the association business model. The study assessed more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, participants will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy. For the first time ever, sector-wide data was collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to position associations for continued growth.

Dean West, FASAE President and Founder of Association Laboratory Dean West, FASAE will address the California Society of Association Executives Annual Meeting (ELEVATE) this May. The program, titled “Crafting the Future Proofed Association” introduces the  results from the company’s industry leading environmental scan of the association strategy environment and discusss the implications on the association business model. The study assessed more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, participants will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy. For the first time ever, sector-wide data was collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to

Association Laboratory's Nicolette Haton will be presenting to the Florida Society of Association Executives Thursday, March 28th, 2019 Associations are faced with the challenge of adapting to a complex and rapidly evolving business environment. Many organizations look inward for solutions or limit their view to their particular sector or profession. In doing so, they are missing out on ideas and insights from other industries that are grappling with the same challenges. Attendees will learn from the findings of Association Laboratory’s Looking Forward™ 2018, the nation’s most comprehensive environmental scan of the association business environment. This one-of-a-kind opportunity shares how the association sector is creating new opportunities, new revenue streams and what your peers believe drives growth. Those in attendance will learn to: 1. Identify and understand six thematic solutions to association growth strategy 2. Learn about applicable examples from real associations3. Use the solutions and examples to formulate objectives and action