A membership model is like the weather. Everyone complains about it, but nobody does anything about it. Below I talk about how membership continues to be an issue. Introduce a definition of membership models. Outline a process to fix your model. As a bonus, you also get our latest (yet unpublished and secret) data on how association leaders view membership in 2019. Shameless Plug Alert – you can learn to address these issues at one of our Membership Workshops in February. Click HERE for information. Membership is Top Concern of Association Leaders Each year Association Laboratory conducts the nation’s leading global environmental scan of the association business environment called Looking Forward. In 2019 the study collected data from more than 400 association chief staff officers and senior domain executives across 20 industries. One data point sticks out. 83% of Looking Forward respondents said they were somewhat or very concerned about […]

Like any self-respecting consultant, I’m going to start our 2019 monthly blog series, From My Seat at the Bar, with predictions on what associations will face in 2019. Unlike other firms, though, Association Laboratory is blessed with a wealth of association environmental scanning data. Research, collected from you the association executive reader, on what you expect your members to face in 2019. In November/December 2018, Association Laboratory conducted the 8th annual environmental scan of the association strategy environment, Looking Forward™. This study, the most comprehensive of its kind in the association sector, will be published in March. You can check out our compendium of futures research HERE. We have not yet published the results but lucky for you, I get to look at the data behind the scenes. All secret like and such. More than 200 CEOs responded this year out of more than 400 association leaders in total. They […]

Association Laboratory partners with Georgia Society of Association Executives (GSAE) in the first ever Revenue and Research partnership.

Association Laboratory’s Nicolette Haton will be presenting to the Florida Society of Association Executives Thursday, March 28th, 2019 Associations are faced with the challenge of adapting to a complex and rapidly evolving business environment. Many organizations look inward for solutions or limit their view to their particular sector or profession. In doing so, they are missing out on ideas and insights from other industries that are grappling with the same challenges. Attendees will learn from the findings of Association Laboratory’s Looking Forward™ 2018, the nation’s most comprehensive environmental scan of the association business environment. This one-of-a-kind opportunity shares how the association sector is creating new opportunities, new revenue streams and what your peers believe drives growth. Those in attendance will learn to: 1. Identify and understand six thematic solutions to association growth strategy 2. Learn about applicable examples from real associations3. Use the solutions and examples to formulate objectives and action plans […]