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Blog: From My Seat at the Bar

Four Predictions from 200 Association CEOs for 2019

Like any self-respecting consultant, I’m going to start our 2019 monthly blog series, From My Seat at the Bar, with predictions on what associations will face in 2019. Unlike other firms, though, Association Laboratory is blessed with a wealth of association environmental scanning data. Research, collected from you the association executive reader, on what you expect your members to face in 2019. In November/December 2018, Association Laboratory conducted the 8th annual environmental scan of the association strategy environment, Looking Forward™. This study, the most comprehensive of its kind in the association sector, will be published in March. You can check out our compendium of futures research HERE. We have not yet published the results but lucky for you, I get to look at the data behind the scenes. All secret like and such. More than 200 CEOs responded this year out of more than 400 association leaders in total. They […]

How to Train Your Association Members

Let me tell you a quick story about training members, or in this case, customers. Recently, on a trip to New York, I approached the bar at the #unitedclub in LaGuardia (#terribleairport) for a quick medicinal cocktail. I ordered a Manhattan (click HERE to see why it’s the most important business drink). The following ensued. The bartender did not know how to make the drink. I saw here looking up the recipe on their internal guidebook. I helpfully suggested that I could quickly teach her. I’m awesome that way. I explained it’s about ratios. Three parts bourbon to 1-part sweet vermouth with two drops of bitters, which I helpfully located on her bar. You stir, not shake, so your ice cubes don’t break up and water down the drink. She followed my easy instructions with a smile and moments later a quite serviceable Manhattan was placed in front me. She […]

Association Laboratory News!

Association Labs Dean West to Moderate Interactive Session On Outreach in India and Middle East

When: January 14th, 2019, 3-5 PM Where: Association Forum, 10 S Riverside Plaza, Ste. 800, Chicago LIMITED ATTENDANCE AVAILABLE You are cordially invited to join on January 14th for a brief presentation and open discussion about how your Association can expand its outreach into India and the Middle East. CIMGlobal has been assisting US-based organisations to grow in these markets for the past 20 years Prasant Sah, CEO – CIMGlobal, Alex Dmamico, Managing Director-CIMGlobal USA, and Dean West, Association Laboratory Founder and President, will be available to answer all your questions about these dynamic growth opportunities and how they are already working for other US Associations. RSVP below for an insightful conversations on Association outreach to India and the Middle East. Beverages and hors-d’oeuvres will be served immediately after the event. We hope you can join us and look forward to seeing you. RSVP Now!

ASSOCIATION LABORATORY LAUNCHES 2019 ANNUAL ASSOCIATION ENVIRONMENTAL RESEARCH PROJECT

November 15, 2018 – Association Laboratory has launched its annual association environmental research project, “Looking Forward 2019,” a collaborative research effort conducted with leaders of the association management profession.   This year, Association Laboratory is expanding its outreach by including state association executives from Ohio, Colorado, Florida, Georgia, California, Kentucky, Tennessee, and Iowa.  Also participating will be AAMSE (American Association of Medical Society Executives ) and National Association of Manufacturers.